About Us

Why us?

There are office technology providers and then there’s ASI. We’re a one-stop office technology provider that also offers an array of hardware and software solutions. But that’s not what makes ASI stand out from the pack. What are our key differentiators? It starts with our culture and our people. Both add unparalleled value to every business transaction and customer interaction.

Everyone at ASI has a distinct passion
for trust, long-lasting relationships and predictable results. 

The 212˚ Philosophy

We serve our customers with the goal of creating lasting relationships built on trust and predictable results. But that’s not all. We have embraced the 212 Service Philosophy, which promotes 10 rules for creating a service culture. Simply stated, we firmly believe that we cannot offer excellent customer service if we don’t serve each other within ASI with the same passion and commitment.


EOS, or the Entrepreneurial Operating System, is a practical methodology we have adopted at ASI  for achieving business success, that any entrepreneur, owner or CEO has always envisioned. The Traction book has helped mold and develop ASI into the company it is today — a people driven technology company, and it is our leadership team’s responsibility to focus on strengthening and growing our people and company.

Key to accomplishing our mission are our core values:

Servant Leadership

Serving Employees, Customers And Community


Never Stop Improving


We Do the Right Thing


We Take Them Personally

Operational Excellence

Delivering On Our Promises


Creativity, Optimism And Fun

ASI Honors & Awards


Lanier: RFG Circle of Excellence Certified Dealership

Lanier recognizes ASI as having met/exceeded the requirements of the RFG Circle of Excellence Program in the areas of Service Engineer Skills Assessment, Service Operations Assessment of hardware and solutions training, Service Organization Structure


CompTIA: Managed Print Trustmark

Recognizes ASI as a leader, and as a company that is committed to providing the best service for the lowest cost, improving efficiency and offering innovative services for our customers.

2015 Elite Dealer-01

Elite Dealer

ASI Events

Open House 2017

ASI Open House 2017

By | Events
Don’t miss the 2017 ASI Open House! June 22nd, 2017 | 10:30AM-5:30 PM Please join us to celebrate our Open House! You will learn about our partners, Xerox, KIP, Lexmark,...
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ASI Green Environment Initiative

Toner Cartridge /Container Recycling Program

ASI has partnered with Ricoh to bring the Toner Cartridge Replacement program to our customers. We help our companies recycle end of life consumables and supplies by offering toner containers that when full, will be picked up by ASI and replaced with a toner container.

ASI Volunteers


ASI is partnered with Entrepreneurs for North Texas, a program of Communities Foundation of Texas that serves the North Texas business community. EFNT assists companies in harnessing the power of their corporate assets through philanthropy programs that help serve social needs.

We’ve also cultivated a unique structured approach to working with our customers to ensure we accomplish our mission. Take a look at the steps below to better understand how we use this approach to deliver consistent results.


Using the latest and most appropriate assessment tools (technical audit, inventory, documentation), we evaluate your current business processes as well as your strategic growth plans.


We engineer the optimal solution to meet your stated objectives.


Your ASI team implements the plan. Tweaks and adjustments are made, and user training is provided.


We manage and monitor your infrastructure/fleet remotely or through an on-site team. Periodic reporting is provided ensuring objectives and action items are being met.