212º is a concept that ASI has adopted as a key instrument to the success of our business and culture.
This analogy reflects the ultimate definition of excellence. The one extra degree of effort, in business and life, can separate the good from the great. The 212º concept is vividly illustrated for every aspect of your life through powerful stories that will inspire and motivate yourself or your team to the next level of success.
We would like to share Mac Anderson’s book, 212º the Extra Degree with the hope that you will join the people, business, and schools that have taken action and adopted the 212º concepts and used the ONE extra degree to attain their goals.