About Us

Why us?

There are office technology providers and then there’s ASI. We’re a one-stop office technology provider that also offers an array of software solutions and IT Services. But that’s not what makes ASI stand out from the pack. What are our key differentiators? It starts with our culture and our people. Both add unparalleled value to every business transaction and customer interaction.

Everyone at ASI has a distinct passion
for trust, long-lasting relationships and predictable results. 

The 212˚ Philosophy

We serve our customers with the goal of creating lasting relationships built on trust and predictable results. But that’s not all. We have embraced the 212 Service Philosophy, which promotes 10 rules for creating a service culture. Simply stated, we firmly believe that we cannot offer excellent customer service if we don’t serve each other within ASI with the same passion and commitment.


EOS, or the Entrepreneurial Operating System, is a practical methodology we have adopted at ASI  for achieving business success, that any entrepreneur, owner or CEO has always envisioned. The Traction book has helped mold and develop ASI into the company it is today — a people driven technology company, and it is our leadership team’s responsibility to focus on strengthening and growing our people and company.

Key to accomplishing our mission are our core values:

Servant Leadership

Serving Employees, Customers And Community


Never Stop Improving


We Do the Right Thing


We Take Them Personally

Operational Excellence

Delivering On Our Promises


Creativity, Optimism And Fun

ASI Honors & Awards


Lanier: RFG Circle of Excellence Certified Dealership

Lanier recognizes ASI as having met/exceeded the requirements of the RFG Circle of Excellence Program in the areas of Service Engineer Skills Assessment, Service Operations Assessment of hardware and solutions training, Service Organization Structure


CompTIA: Managed Print Trustmark

Recognizes ASI as a leader, and as a company that is committed to providing the best service for the lowest cost, improving efficiency and offering innovative services for our customers.

2015 Elite Dealer-01

Elite Dealer

ASI Events

ASI Open House 2017

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Don’t miss the 2017 ASI Open House!

June 22nd, 2017 | 10:30AM-5:30 PM

Open House 2017

Please join us to celebrate our Open House! You will learn about our partners, Xerox, KIP, Lexmark, FP Mailing Solutions, and their new products. We will also have demos, food trucks and giveaways, including a chance to win a weekend stay at Four Seasons Resort, and much more throughout the day. We hope you can join us!  

Location: ASI Headquarters
13701 Hutton Drive, Suite 102 Dallas, Texas 75234

To register, fill out the form below!

10:30 AM – 4:00 PM
Informational Booths: Xerox, KIP, Lexmark and FP Mailing Solutions

11:00 AM -11:30 AM
1:00 PM – 1:30 PM
Guest Speaker: Mike Hageman, ASI
Topic: Ademero/Capture Point

11:30 AM – 12:00 PM
12:30 PM – 1:00 PM
Guest Speaker: Paul Buckley, FP Mailing Solutions
Topic: FP – Real. Simple. Mailing.

12:00 PM – 12:30 PM
1:00 PM – 1:30 PM
Guest Speaker: Shawna O’Brien, Xerox
Topic: The New Workplace Assistant

11:30 AM – 1:30 PM
Lunch Catered By: So Cal Tacos and Slider Food Truck

4:00 PM – 5:30 PM
Celebratory Happy Hour!

Largest New Product Launch in Xerox History Delivers New Technology to Transform the Workplace! As part of the Xerox family, we are excited to feature the new Xerox product line offerings including solution technology such as Connect Key!

One of our newest product lines KIP brings a new generation of wide format functionality. During our Open House we will be demoing the KIP 860 model.  Click here to learn more about KIP products and offering. Can’t attend the Open House but still want to demo the KIP? Make an appointment today! 

FP is our line of innovative mailing products. Recently the have launched the enterprise series -the biggest release in PostBase History. Interested in upgrading your mailroom technology? Learn more about FP products here.

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Xerox Wins BLI Software Line of the Year Award- 4 Years in a Row

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Xerox Earns BLI 2017 Document Imaging Software Line of the Year Award

It’s nice to be recognized for a job well done. And when the accolades come four years in a row, it’s proof that our hard work — of making work easier — is paying off.

We’re the proud recipient of Buyer’s Laboratory, Inc. (BLI)’s 2017 Document Imaging Software Line of the Year Award. BLI is an independent evaluator of document imaging hardware, software and services. For the fourth year running, BLI ranked us above our competitors for “an unmatched portfolio of both first-party and third-party software solutions.”

Beyond ConnectKey

With recent buzz about our Xerox® ConnectKey® technology and apps, it’s easy to see why BLI awarded us. But it was more than just ConnectKey. Several factors came together to help us win this prestigious honor:

  • Our wide range of document imaging solutions for office, enterprise and production-print customers.
  • Outstanding portfolio of Xerox-proprietary software.
  • Unmatched breadth of third-party/independent software vendor (ISV) partner applications we offer customers.
  • Strong showings in tests conducted by BLI in key areas such as: feature set, productivity, ease of use and value.
  • Best rankings in print management and mobile printing applications.


What Sealed the Deal

BLI gives several examples in its award report of how our software clinches top honors. Here are a few:


Xerox ConnectKey technology turns a multifunction printer (MFP) into the center of a complete productivity ecosystem. ConnectKey-enabled MFPs offer fully integrated mobile and cloud solutions for scanning, printing and more, plus top-notch security and cost-control. ConnectKey makes it possible to deliver these tools and capabilities via apps from Xerox, our channel partners, and independent software vendors. The apps are downloadable online via the Xerox® App Gallery, or directly via the ConnectKey-enabled MFP’s touchscreen.


Easy Translator

Xerox® Easy Translator Service offers instant machine language translations from an MFP, phone or PC. Easily translate and localize over 44 languages, including French, German, Lithuanian, Japanese and Hmong Daw.



From job management and prepress tools, to variable data publishing and print servers, Xerox® FreeFlow® offers everything digital print professionals need to automate everyday operations, optimize printing, and enable new revenue streams through creative products and services.



Xerox® DocuShare® is enterprise content management (ECM) for every organization, from small businesses up to large enterprises. DocuShare helps knowledge workers be more efficient by focusing on the intersection of people, paper and processes.


Best-of-Breed Partner Software

BLI specifically mentions Nuance Communications’ Equitrac print management offerings, AutoStore and eCopy ShareScan document capture/processing routing products, Print Audit’s accounting and fleet management tools, and XMediusFAX® Cloud MFP fax suite as some of the best of the best.

Award-Winning Portfolio

BLI recently awarded several of our individual software offerings, including:

  • Xerox DocuShare 7: “Outstanding Document Management Solution,” Winter 2017
  • Xerox ConnectKey Technology with Xerox App Gallery: “Outstanding Achievement in Innovation,” Summer 2016
  • Xerox Easy Translator Service: “Outstanding Achievement in Innovation,” Summer 2016
  • XMediusFAX Cloud for Xerox ConnectKey: “Outstanding MFP Fax Solution,” Winter 2016

Article Rights of Xerox Corporation

ASI Green Environment Initiative

Toner Cartridge /Container Recycling Program

ASI has partnered with Ricoh to bring the Toner Cartridge Replacement program to our customers. We help our companies recycle end of life consumables and supplies by offering toner containers that when full, will be picked up by ASI and replaced with a toner container.

ASI Volunteers


ASI is partnered with Entrepreneurs for North Texas, a program of Communities Foundation of Texas that serves the North Texas business community. EFNT assists companies in harnessing the power of their corporate assets through philanthropy programs that help serve social needs.

We’ve also cultivated a unique structured approach to working with our customers to ensure we accomplish our mission. Take a look at the steps below to better understand how we use this approach to deliver consistent results.


Using the latest and most appropriate assessment tools (technical audit, inventory, documentation), we evaluate your current business processes as well as your strategic growth plans.


We engineer the optimal solution to meet your stated objectives.


Your ASI team implements the plan. Tweaks and adjustments are made, and user training is provided.


We manage and monitor your infrastructure/fleet remotely or through an on-site team. Periodic reporting is provided ensuring objectives and action items are being met.